Shopify is one of the best solutions for bringing your business online. It’s an easy-to-use eCommerce platform that allows you to create your own website or online store, design your products, easily manage your inventory, generate sales, and optimize conversions.
If you’re not a tech expert but are interested in selling things online, Shopify could be your best option; you don’t need any coding experience or to spend a lot of money on developers. For just $29 a month, you can get the basic package, which offers a wide variety of designs and tools that will make your online store look attractive to new users and loyal customers alike.
The platform was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. The founders, dissatisfied with the tools available for creating online stores, decided to develop their own software and create a platform that suited their needs.
Years later (in 2009 to be specific), they launched their app store, where you can purchase various applications to enhance your online store.
Shopify’s growth has been impressive, with over 700,000 stores worldwide, making it the most popular eCommerce platform in Mexico.
Shopify Features and Benefits
Easy to Use and Expert Support
In just a few minutes, you can learn how to use the platform. It also offers free help and professional advice ready to resolve any doubts or problems you may have, available 24/7, 365 days a year.
They also provide tutorial videos and texts that will help you get the most out of the platform.
It has a very flexible interface, and the process of creating your store is simple and efficient.
Custom Designs and Integrable Applications (from Shopify and Third-Party)
With Shopify, you have the option to customize your online store with special designs for different purposes and use the design that best suits your customers’ needs and preferences.
Additionally, you can purchase various apps in their app store to enhance and optimize your online store, or, if you’re an expert developer, you can design your own functions and applications from scratch.
Not only can you acquire apps and tools from their app store, but you can also connect your store to third-party services like MailChimp, Facebook, and Google Analytics to gather data on your website visits and buyer profile information. This helps you better understand what you need to do to boost your sales.
SEO and Optimization
Shopify has a tool that helps you effectively promote and position your products, which is vital for business success. Additionally, you can use a statistics system to view your overall performance and analyze what type of content attracts the most users.
You can adjust your website to cater to your target audience and optimize your products in a personalized way.
You can also monitor visits to your store and analyze customer behavior patterns, allowing you to discover why someone visited your online store, why they left without buying anything, or why they chose the route they took to purchase a product.
This also allows you to know which products are selling the most and which are not, helping you define your sales and promotion strategies.
Multiple Payment Methods and Electronic Invoicing
You don’t need to worry about not generating enough sales because there isn’t a payment method that works for your customers; Shopify offers the option to implement various payment methods for your online store, such as bank cards and PayPal, as well as payments at OXXO, 7-Eleven, pharmacies, and more.
Additionally, they offer more than 70 currency options, making it much easier to sell your products locally in different countries.
Another benefit the platform offers is the ability to create packages with their integrated payment services so your customer knows how much the products will cost at the time of purchase.
Furthermore, you can create electronic invoices, which is always very useful.
Ease of Managing Your Orders and Inventory
The platform helps you efficiently manage your orders and inventory. You can view the shipping status, information about each product in stock, and their main features, so there’s no confusion about the product you’re selling.
You also have the option to create custom labels and settings for different types of items, as well as the measurements needed to properly invoice and ship packages.
Multi-Language Platform
You can create your store in over 100 different languages, and all the content can be translated into any other language, not just the text but also the product features and names. The platform has a professional translation service so that all the information in your store is correctly translated when published.
Security
Shopify is a secure platform, which means you won’t have problems with your online store. It has all the necessary measures to protect your online store from cyberattacks. This is achieved through an SSL certificate and the appropriate mechanisms to prevent any unauthorized access.
This service is perfect if you want to set up your online store, whether to create an eCommerce business or sell on Facebook and many other platforms.
Who Should Use Shopify?
This platform is highly recommended if you’re a small business or micro-enterprise owner looking to enter the world of eCommerce.
The platform’s ease of creating online stores will give you a wide variety of customizable options to meet your specific needs. Thanks to all the extra resources and educational materials they offer, the limits to creating a fantastic website are almost nonexistent; you can create your store in a snap, without requiring programming or specific knowledge to use it.
It’s important to note that, while it’s not an expensive platform, many of the tools and applications to make your online store more efficient come with an additional cost on top of your membership
