Algolia and Gluo participated in the ECSE (eCommerce Summit & Expo), the main eCommerce event in Mexico. The meeting took place on October 4 and 5, 2023, at the Citibanamex Center, Mexico City.
Over two days, more than 1,000 professionals from the country gathered to exchange knowledge, best practices, and news in the field of online stores.
At this event, Gluo and Algolia shared a space with the aim of promoting the advantages of optimizing the search experience within online stores. We addressed crucial aspects for any e-commerce, such as:
Instant Search: displaying results in real-time as the user is typing.
Typo tolerance: the ability to display relevant results despite minor spelling errors by the user.
Personalization: presenting results based on user behavior, showing products with a high probability of interest.
Search recommendations: search suggestions based on the words entered by the user.
Product ranking: Positioning certain results at the beginning based on the search term entered.
We also discussed Neural Search, Algolia's new artificial intelligence module. Neural Search is a search approach that uses neural network models to improve the accuracy and relevance of results. Under this model, a search engine is able to understand the meaning and relationship of words, reduce the manual management of synonyms and language rules, and personalize results according to user interests.
Neural Search can understand complex searches made by the user. If a user searches for "something to keep my coffee hot for longer", Algolia could display thermoses, thermal mugs, or electric mug warmers. Whereas more rudimentary search engines would not be able to return relevant results.
About Algolia
Algolia is a search and discovery platform. It uses artificial intelligence to display relevant results to your user in milliseconds. By integrating this technology into your eCommerce, you will reduce bounce rates, increase the average cart value, and increase your sales conversion.
About Gluo
We are an eCommerce Agency with over 20 years in the market. We specialize in Headless and Composable Commerce. We create flexible, connectable, and scalable businesses that elevate your user experience.
