What is User Experience (UX)?

User Experience (UX) refers to how people interact with a digital product or service. It focuses on design, usability, and user satisfaction. Its goal is to provide a positive and meaningful experience through intuitive, accessible, and attractive design.

User Experience Process

Know the user

User interviews
Stakeholder interviews
Surveys
Data analysis
Metrics

Identify needs

Empathy maps
Storyboards
User stories
Problem definition
Narratives

Think of solutions

Brainstorming
Mind maps
Affinity maps
Storyboards
User journeys

Simulate the Experience

Paper prototypes
Micro-interactions
Mockups
Wireframes
High-fidelity designs

Validate with users

Usability tests
A/B testing
Analytics
Performance tests
Eye tracking

User Experience Process

Know the user

User interviews
Stakeholder interviews
Surveys
Data analysis
Metrics

Identify needs

Empathy maps
Storyboards
User stories
Problem definition
Narratives

Think of solutions

Brainstorming
Mind maps
Affinity maps
Storyboards
User journeys

Simulate the Experience

Paper prototypes
Micro-interactions
Mockups
Wireframes
High-fidelity designs

Validate with users

Usability tests
A/B testing
Analytics
Performance tests
Eye tracking

History of User Experience

As computer technology advanced, researchers began to focus on the usability of interactive systems. Techniques were developed to evaluate the efficiency and effectiveness of user interfaces.

01-05

Donald Norman, a cognitive scientist, working at Apple, introduced the concept of "design thinking" and coined the term "user experience". Norman published his book "The Design of Everyday Things" in 1988, which explored the importance of user-centered design.

01-05

As mobile technology became ubiquitous, more emphasis was placed on the design of mobile interfaces and applications. New approaches and methodologies emerged, such as user-centered design and usability testing.

01-05

UX became fundamental for the success of digital businesses. New roles emerged, such as user experience designers and information architects. User research techniques were integrated and agile methods were applied to iterate and improve the user experience.

01-05

UX continues to evolve with the advancement of artificial intelligence, virtual reality, and other emerging technologies. More attention is being given to personalization, inclusive accessibility, and ethics in the design of digital experiences.

01-05

The importance of UX

Digital users are more demanding than ever. They want user-friendly, intuitive, unique, and visually appealing experiences that help them solve their problems. If your application doesn't meet their expectations, they will stop using it and look for other alternatives. Now more than ever, the user experience becomes key to attracting new customers and retaining them.

User Experience Statistics

94%

Of users don't trust outdated websites

CSB

83%

Of consumers want the website they use to be "attractive."

Clutch

44%

Of shoppers tell their friends about a bad digital experience

Neil Patel

55%

Of users abandon a site that takes more than 3 seconds to load

Think With Google

Advantages of User Experience

Better experience

A good experience minimizes the frictions between the user and the process, making your customer feel happier with your product.

Reduces abandonment

A good experience design keeps the user engaged for longer and reduces bounce within your application.

Customer loyalty

Users who have positive experiences are more likely to be loyal to your brand and recommend you to their friends.

Cost reduction

By conducting user research before implementation, companies can avoid costly redesigns after launch.

Key differentiation

Products or services that are easier to use and provide a better experience often stand out more than those of the competition.

Boosts sales

A smoother buying process or a more attractive landing page makes visitors more inclined to complete a purchase.

We are experts in UX

Gluo is a User Experience Agency with over 20 years in the market.

We combine design and technology to create innovative, distinct, and functional experiences that simplify the lives of your users. Always aiming to impact your business goals.

User Experience Services

UX Research

Systematic study of users through observation, task analysis, and their feedback. Its goal is to generate valuable insights that help you design a better experience.

Learn More