What is eCommerce or electronic commerce?

eCommerce, or electronic commerce, is selling products or services through the internet. Every time a customer purchases a product through a website or mobile application and receives their order at their front door, they are making use of electronic commerce.

How does eCommerce work?

Customer visits website

Makes the online payment

Order is delivered to the customer's home

Select products

A shipping order is created

Customer visits website

Select products

Makes the online payment

A shipping order is created

Order is delivered to the customer's home

History of eCommerce

The World Wide Web (WWW) is introduced to the general public, marking the beginning of what we now know as the Internet. This platform provided a simple and accessible space for the creation of websites and eCommerce worldwide.

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Amazon is founded, an online bookstore that over the years, expanded its catalog to include a wide variety of items such as electronics, clothing, groceries, and household goods. Today, Amazon is one of the largest and most recognized eCommerce companies in the world.

01-07

eBay is born, a marketplace that allowed people to buy and sell a wide variety of products and services worldwide through online auctions. eBay popularized and normalized online commerce by providing a reliable and secure platform for transactions.

01-07

PayPal emerges as a secure alternative for making online payments by allowing the use of email addresses instead of bank account numbers to transfer money. Its reliable and secure solution contributed to the expansion of eCommerce.

01-07

The first iPhone is launched. It was the first smartphone that offered user-friendly and accessible web browsing. The iPhone allowed users to easily access the internet, browse websites, and make online purchases from anywhere they had cellular coverage.

01-07

The COVID-19 pandemic led to a significant increase in online shopping as movement restrictions and social distancing measures pushed more people to turn to eCommerce. It is estimated that the pandemic accelerated the growth of eCommerce by up to 5 years.

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eCommerce continues to grow due to the pandemic. User demands are increasing. As a result, new approaches to commerce have been developed, such as Composable, Headless, Omnichannel, and Personalization.

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Growing market

eCommerce is expected to reach a value of $6.3 trillion in 2023, according to data from Insider Intelligence, marking a growth of 10.4% compared to the previous year.

In turn, Statista estimates that for the same year, 20.8% of retail sales will be made through digital channels.

E-commerce is a highly profitable channel, which will continue to grow in the coming years.

Companies that do not integrate into the digital market will cease to be competitive and will no longer be relevant purchasing options for their customers, so it becomes essential for brands to open their own eCommerce.

Most sold categories in eCommerce

$990
Trillion of dollars

$910
Trillion of dollars

$780
Trillion of dollars

$400
Trillion of dollars

$350
Trillion of dollars

Fashion

Electronics

Entertainment

Beauty, Health, Home

Food

$990
Trillion of dollars

$910
Trillion of dollars

$780
Trillion of dollars

$400
Trillion of dollars

$350
Trillion of dollars

Fashion

Electronics

Entertainment

Beauty, Health, Home

Food

Advantages of eCommerce

More reach

Sell your products in other countries, keep your commerce available 24/7, and reach those consumers who prefer to shop online.

Lower costs

Save on the rent of a physical location, reduce your marketing costs by investing in digital channels, and be more efficient in managing your inventory.

Personalization

Improve your customer's shopping experience with personalized products and promotions. Build loyalty and make your customers fall in love with your brand.

Data analysis

Get key data from your online store. Analyze traffic, average cart value, or conversion rate to make better business decisions.

Scalability

Increase your product catalog, expand your user base, venture into new markets, all at your own pace of growth.

Automation

Use chatbots to serve your customers, update your inventory in real time, automatically manage shipments and more.

We are experts in eCommerce

Gluo is an eCommerce agency with over 20 years in the market.

We combine design and technology to create innovative, unique, and functional experiences that simplify the lives of your users. Always seeking to make an impact on your business objectives.

eCommerce services

eCommerce B2C

We design a simple and smooth shopping experience that allows your customer to learn about your products, choose the best option for their needs and successfully complete their purchase.

eCommerce B2B

We develop B2B eCommerce solutions to boost your business sales. We integrate your B2B company into the digital market.

Composable Commerce

Composable Commerce is a software development approach that involves selecting the best eCommerce technologies and unifying them into a single customized application.

More about eCommerce