What is Salesforce Commerce Cloud and How Does it Work?

Salesforce Commerce Cloud is a cloud-based eCommerce platform that allows you to manage your online businesses and stores.

You don’t need to worry about technical complexities, infrastructure, or extensive maintenance; you can rely on Salesforce to offer you a high-performance, scalable, and secure eCommerce platform.

It’s the world’s leading B2C and B2B cloud eCommerce solution, enabling you to create intelligent and unified shopping experiences across all channels: mobile, social, web, and IT.

With the best of artificial intelligence integrated into the platform, you can customize the appearance of your products, predict what your customers will do with their money, and suggest promotions and discounts. This way, you can take smart actions to make your strategy work.

Features and Benefits of Using the Platform

Easy to Use

With Salesforce Commerce Cloud, you can create commercial stores in minutes without the need for coding or programming, unlike many platforms where you need at least some knowledge of computing and programming.

It includes all the necessary functionalities so that, at any time, you can manage products, orders, and customers.

The user interface is very easy to handle, so any user can add products to the store, create their shopping cart, place orders, and manage stock easily.

You can create multiple stores within the platform and customize their design to match your style or corporate image.

It also offers unique features that you won’t find in any other eCommerce solution. It has a consolidated database across stores to help you create multi-level business relationships and manage the entire order cycle, from access to completion.

Multi-Payment Platform

Salesforce's eCommerce suite is the only one that allows you to place centralized orders and receive multi-channel payments (not just by credit card).

It integrates with major providers like PayPal, Apple Pay, Android Pay, etc. All these options will allow you to offer your customers the best shopping experience on your website.

Support for Your Customers and Employees

Salesforce Commerce Cloud is also integrated with Sales Cloud, Service Cloud, and Heroku to provide support services for your customers and employees, all highly configurable to your needs.

In addition, you can perform all the basic tasks of a sales department, from selling to analyzing ROI.

Multi-Language

The platform supports a wide range of languages, allowing you to easily translate your users' messages into the language you prefer.

This program can connect to many translation providers, and you only need a simple password to use it in your online store.

Marketing Features

Salesforce Commerce Cloud has an advanced demographic and geographic analysis system that helps you better understand your customers. It helps you identify customer preferences and behavior to develop an effective marketing strategy.

At the same time, it can function as a CRM system when combined with Salesforce to better analyze sales and the business process.

With Salesforce, you can monitor customer actions and behavior, allowing you to segment mailing lists and identify the best messages for each group.

Salesforce Commerce Cloud allows you to add products to your online store through an easy-to-use interface, and you can add, delete, or modify any feature, such as height, weight, description, and more. You can search for products by keywords or select filters to find exactly what you need.

Customize Your Online Store

Salesforce Commerce Cloud allows you to easily customize your online store with a stunning web design.

You can change the navigation bar, sections, colors, and even your online store’s logo. Additionally, with LifeTime Support, you can get 24/7 support.

B2B Commerce

Another feature of Salesforce Commerce Cloud is that it has the right functionalities for B2B commerce, allowing you to offer or procure products and services to other businesses.

You can integrate your online store with other management systems or external providers to improve efficiency and overall profitability.

Multi-Level Customers

Salesforce's eCommerce suite offers multi-level functionality, allowing you to add new types of customers to your store and customize their preferences.

This is ideal for multi-level businesses that need to sell products to individual buyers and other businesses.

Eliminate Administrative Tasks

Salesforce Commerce Cloud includes a new delegation system that allows you to share business processes with your colleagues to maintain an efficient workflow and eliminate administrative tasks.

Additionally, it is integrated with the sales process and can make notes, notifications, and alerts to help you sell better.

Affordable Pricing

It offers a wide range of economical and affordable prices that allow you to easily start your online store.

If you’re in the early stages of developing your business, this platform offers the flexibility and reach you need to establish yourself in the early phases of development.

For example, it offers a free account that you can use without hidden costs. This plan allows you to do everything you need to create your online store and start selling your brand online, giving you a good idea of whether it’s worth investing in the platform.

The free plan of Salesforce Commerce Cloud includes all the basic eCommerce features, and you can also choose an option that better suits your needs.

Best of all, the free plan never has an advertising fee.

What Type of Business is This Platform Recommended For?

It is a very comprehensive solution for SMEs, medium-sized companies, and SMBs as it has several options that will complement your needs.

The basic Salesforce Commerce Cloud plan is ideal for small businesses, or you can opt for the Plus plan, which offers everything you need to tackle the early stages of development. This plan allows advanced customization and analysis, as well as including special tools for B2B commerce.

For large enterprises and multinationals, the "Enterprise Edition" is recommended, offering more features and greater storage capacity. The cost is higher, but it’s the best option for large companies to take their businesses online.